Strengthen Online Affiliate Success with Solid Affiliate Partners
Since the development of the Winamaz WordPress price comparison plugin in 2019, the la plateforme d’affiliation Effinity has been a key player in the market. Created more than 20 years ago, Effinity remains a pioneer of affiliate marketing in France.
In today’s ever-connected and growing world, online shopping has taken on a new dimension in recent years. Increasingly, content managers are emerging to conquer the affiliate marketing space. A growing number of online shoppers turn to the internet for reassurance, inspiration, reviews, and, of course, choices.
Whether part of the new wave of post-COVID affiliates or one of the “originals,” the numbers are rising, creating an even greater need to differentiate and stand out from the competition. Making informed decisions regarding affiliate platforms and merchants to partner with is a critical element of a successful affiliate marketing strategy. Creating great content and inserting affiliate links is no longer enough to monetize your site. Ensuring you have clear visibility of your links’ or products’ performance, up-to-date information on prices and products offered by various advertisers, and presenting it all attractively will positively impact your site’s efficiency and boost your revenue.
The Advantages of Effinity as an Affiliate Platform for Content Managers
Effinity acts as a platform for managing and maintaining personalized partnerships between advertisers and publishers. Combining e-commerce expertise with innovation, it stays ahead of the latest consumer trends. Offering diverse programs from over 300 merchants, their platform enables content managers of all sizes to combine affiliate programs across multiple sectors (Fashion, Home Decor, Automotive, etc.). Through an easy-to-use tool, publishers can review and manage the programs they wish to join, access the latest offers, and track commissions and performance.
Combining Winamaz and Effinity to Increase Affiliate Revenue
Winamaz’s primary motivation is to be a price comparison plugin for publishers of all sizes—from bloggers to shopping guides and online media outlets. By offering choices to users, publishers can in turn increase the options presented to their site visitors. This includes the number of merchants offering a given product and the variety of products displayed, ultimately contributing to SEO effectiveness.
This variety is achieved by integrating merchant feeds from affiliate platforms, which requires effective collaboration with each platform to succeed. As one of our main partners, Effinity facilitates this process in several ways, both technically and personally:
- Supporting Winamaz in integrating new merchants
- Sharing information about our plugin and API solutions with publishers
- Providing a simple API to automate product feed downloads
- Offering standardized and up-to-date product feeds to simplify integration
- Being available to address questions and resolve issues as they arise
Effinity represents about 35% of the merchants (80+) currently available on Winamaz and continues to grow. Most of these merchants are located in France, with 10 in Spain—a new development region for Winamaz and Effinity. With programs including Maisons du Monde, Cyrillus, Electro Depot, Feu Vert, and Rakuten, the range of sectors and access to both major retailers and niche advertisers is vast.
With an efficient “back office” in place, publishers can benefit from the seamless integration of Effinity advertisers within the Winamaz plugin, taking advantage of a wide range of features to implement high-performing affiliate links.
If you’re not yet connected to Effinity, explore their solution pour les éditeurs.
Click to learn more about the Winamaz price comparison plugin.
Check out the list of marchands Effinity available on Winamaz.